Netfira To Participate in Sage Partner Conference

Pleasanton, CA, April 28, 2010 – Netfira, a B2B software solutions provider with operations in Australia, Europe and the United States, has announced it will exhibit at the Sage Partner Conference, “Insights 2010,” May 17-20 at the Colorado Convention Center in Denver.

According to Alf Goebel, Chief Marketing Officer, “We are very excited that Netfira will be exhibiting at the Sage Partner Conference this year because our powerful new solutions merge so effortlessly and strategically with Sage products.” Mr. Goebel went on to explain, “We believe the synergy created between our innovative products and Sage ERP Accpac, Sage MAS 90 and Peachtree by Sage will prove compelling to participants and attendees of the Sage conference.”
The “Insights 2010” conference is an ideal opportunity to connect with peers and industry experts while discovering the latest advances with Sage and its large product line. The exhibit hall is where attendees will discover innovations from Sage, its development partners and providers of add-on products, such as NetfiraBuyer and NetfiraSeller, which seamlessly extend and customize Sage solutions for both small and medium size businesses.
The Netfira exhibit will be located at booth 525, where attendees will experience demonstrations of Netfira effortlessly integrating with Sage’s popular accounting and procurement programs. Peachtree by Sage for small businesses, Sage ERP Accpac for small enterprises or midsized businesses, and Sage MAS 90 for medium sized businesses are all completely compatible with NetfiraBuyer and NetfiraSeller, and their combination adds critical real-time access to supply chain information for Sage customers.
In their article “Why Supply Chain Management Matters,” international business consultants Robert H. Spencer, PhD and Randolph Johnston praise Netfira for taking a “quite unique” strategic approach to the procurement process, providing the most up-to-date inventory information possible. While the information shared by most if not all supply chain software applications is anywhere from one to three days old, “Netfira’s ability to provide real data in real-time is appealing” in an environment where current, accurate information is essential to both buyers and sellers. Mr. Johnston, a leading authority in the accounting industry, will also be leading a breakout session at the conference.
More information is at
About Netfira (
Netfira is a privately owned software company with operations in Australia, Europe and the United States. Founded in Australia in 2003, the company’s products, NetfiraSeller and NetfiraBuyer, represent a breakthrough solution for streamlining the buying and selling process. This business-to-business supply chain solution facilitates secure, real-time, end-to-end online transactions between trading partners. It also provides powerful, real-time information for buyers about inventory levels in their supply chain.
The products can connect instantly and easily to customers’ existing accounting software, including MYOB, Oracle, Peachtree, QuickBooks, Sage, and SAP.  The Sleeter Group named Netfira as one of its 2010 “Awesome Add-ons for QuickBooks,” recognizing it as one of the most productive and effective technologies to enhance QuickBooks.
About Sage North America 
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs 4,100 people and supports nearly 3.1 million small and medium-size business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,400 people and supports 6.1 million customers worldwide.

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