Netfira Opens European Office in Munich

Netfira, a B2B software solutions provider with operations in Australia, Europe and United States, has announced the opening of its newest office in Munich, Germany, to manage and direct all its related sales and business development services and activities in EMEA nations, comprising Europe, Africa and the Middle East.

“We are very excited to open our new office in Europe, based on continuing growth and demand for our solutions,” said Alf Goebel, Chief Marketing Officer of Netfira, adding, “The EMEA represents perhaps the largest established and developing market in the world, and the German-speaking region is the home of two of our important partnerships: international software giants SAP and Sage. We are confident our new presence here will be well positioned to support a large segment of our global customers.”

Netfira has been supporting EMEA customers from its international headquarters in Australia, and establishing a physical presence in Central Europe will allow it to capitalize on additional opportunities to integrate its groundbreaking products, NetfiraBuyer and NetfiraSeller, with existing accounting, ERP and inventory systems to provide real-time solutions for supply chain operations. Munich was chosen both for its central location to the regions being served and the ready availability of knowledge workers in the regional labor market.

“With branches in Asia-Pacific, Europe and North America, Netfira truly spans the globe,” declared Goebel. “Buyers and sellers all over the world will be able to conduct their business in real-time and maximize efficiencies in the entire procurement process.”

About Netfira (
Netfira is a privately owned software company with operations in Australia, Europe and the United States. Founded in Australia in 2003, the company’s products, NetfiraSeller and NetfiraBuyer, represent a breakthrough solution for streamlining the buying and selling process. This business-to-business supply chain solution facilitates secure, real-time, end-to-end online transactions between trading partners. It also provides powerful, real-time information for buyers about inventory levels in their supply chain.

The products can connect instantly and easily to customers’ existing accounting software, including MYOB, Oracle, Peachtree, QuickBooks, Sage, and SAP. The Sleeter Group named Netfira as one of its 2010 “Awesome Add-ons for QuickBooks,” recognizing it as one of the most effective and transformational technologies to enhance QuickBooks.

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