Netfira is comprised of experienced and accomplished professionals.

Hal Herron – Chairman

Hal has extensive international investment banking experience including, most recently, as Global Head of Foreign Exchange and Head of Global Markets Europe for Deutsche Bank AG, based in London. During his career he has also been based in New York and Sydney. Mr. Herron is a Chartered Accountant, having qualified while working for Price Waterhouse early in his career. He has also served on the boards of a number of private equity firms.

George Ruul – Chief Executive Officer

George is the inventor of the Netfira technology and has been responsible for software development in the company since he started it in 2006. He has extensive knowledge of small and medium business operations gained during his 30 years developing accounting and inventory software. This includes founding Ruling Software whose AutoMech automotive management program is a market leader throughout Australia and Singapore. To keep Netfira on the bleeding edge, George is very active in global developer communities to keep abreast of a rapidly changing market.

Reinald Schneller – Senior Vice President Sales, EMEA

Reinald has an extensive background in business development, sales, alliances, and channels in domestic and international markets. He was previously Director of Americas Channels for MSC Software, a global provider of integrated enterprise simulation solutions. Before that, he was with Hewlett Packard for seventeen years, in various positions including Director of Sales, Worldwide Partner Programs and Global Alliances for the HP OpenView Software Business.

Thomas Thiesen – Vice President, Professional Services

Thomas has an extensive background in IT Consulting, having led multiple SAP implementation and integration projects for SAP customers. Most recently, he was director of IT Consulting for syskoplan AG, where he served for over 20 years in a variety of IT leadership positions both in Germany and the United States. He holds degrees in mathematics and physics from Christian-Albrechts University, and a further degree in Computer Science from Informatika GmbH in Hamburg.

Phillip Whillier – CTO

Phillip has been involved in the Netfira technology development since the company’s inception and has written over one million lines of code. He has designed and developed a number of business software applications and has extensive knowledge of Internet and database design elements.