Decades of experience in investment banking, software development, and successful new enterprise formation

Hal Herron – Chairman

Hal Herron has extensive international investment banking experience and specialised in the Fixed Interest and Global Foreign Exchange markets. He has held senior management positions in Sydney, New York and London, including Head of Global Markets Europe and Global Head of Foreign Exchange for Deutsche Bank. Hal is also a Chartered Accountant, having qualified while working for both Price Waterhouse and Coopers & Lybrand early in his career.

George Ruul – CEO, Executive Director

George is the founder of Netfira’s technology and has been responsible for Netfira’s software development since 2006. With a background in computer science, George has aimed to understand the needs and develop accounting and inventory software relevant to small and medium sized business over a 30 year career. George is active in global developer communities to keep abreast of a rapidly changing market.

Steve Kennedy – Non Executive Director

Stephen Kennedy has worked in banking, finance and funds management for more than 30 years. He was a Managing Director in Deutsche Bank Fixed Interest and Global Foreign Exchange. In London and New York Steve managed proprietary trading risk for the Bank. An economist by training, he has also worked for Bank of America, the Commonwealth Treasury, and ‘The Australian’ newspaper. Steve is currently Deputy Chairman of the Investment Committee of fund manager NWQ Capital Management.