Decades of experience in investment banking, software development, and successful new enterprise formation

Hal Herron – Chairman

Hal has extensive international investment banking experience including, most recently, as Global Head of Foreign Exchange and Head of Global Markets Europe for Deutsche Bank AG, based in London. During his career he has also been based in New York and Sydney. Mr. Herron is a Chartered Accountant, having qualified while working for Price Waterhouse early in his career. He has also served on the boards of a number of private equity firms.

George Ruul – CEO, Executive Director

George is the inventor of the Netfira technology and has been responsible for software development in the company since he started it in 2006. He has extensive knowledge of small and medium business operations gained during his 30 years developing accounting and inventory software. This includes founding Ruling Software whose AutoMech automotive management program is a market leader throughout Australia and Singapore. To keep Netfira on the bleeding edge, George is very active in global developer communities to keep abreast of a rapidly changing market.

Steve Kennedy – Non Executive Director

Steve Kennedy has worked in banking and finance for almost 30 years. He is currently a Managing Director in Deutsche Bank Global Finance and Foreign Exchange. He has also worked in London and New York when he was managing proprietary trading risk for the Bank. An economist by trade, he has also worked for Bank of America, the Commonwealth Treasury, and ‘The Australian’ newspaper.