George Ruul – Managing Director and CEO
George's expertise is in physics, math and business economics. He is the inventor of the Netfira technology and has been responsible for software development since Netfire began in 2003. In 1990 he founded Ruling Software, a business accounting and inventory software company which gave him an intimate understanding of the needs of small and medium businesses.

Jay Hennock – Executive Director
Jay has worked in corporate banking and corporate advisory with Citibank and Bank of America. He co-founded Access Gaming Systems, which had licensees throughout Europe and Asia and sold his shareholding to International Game Technology in 1999. Jay has advised numerous technology companies over the past 20 years and is a founding shareholder in www.rsvp.com.au and www.nuontherapeutics.com

Phillip Whillier - CTO
Phillip has been involved in the Netfira technology development since the company's inception and has written over one million lines of code. He has designed and developed a number of business software applications and has extensive knowledge of Internet and database design elements. 

George Hladilo – VP Sales and Marketing Asia Pacific
George is responsible for Netfira's Channel Partner Program and the management of Netfira's sales and marketing initiatives in the APAC region. Prior to joining Netfira, George was Senior Director for CA's (formerly Computer Associates) Internet Security Business Unit in Asia Pacific & Japan. George has almost 20 years experience in the IT Industry - covering senior sales, marketing, and general management roles at CA (Computer Associates), ProvencoCadmus and Compaq. He has experienced, and been integral in developing, many of the changes in the IT Channel and Sales models we see today.

Alf Goebel – VP Channels
Alf Goebel, former CEO Software AG Americas, Vice President Channel at MSC Software & Unisys. Alf has vast executive experience leading small andlarge companies through strategic business development, marketing, sales, and tactical execution.