Netfira Management
Netfira has assembled a world-class team of experienced and accomplished professionals to carry the company vision forward.
Hal Herron - Chairman
Hal has extensive international investment banking experience including, most recently, as Global Head of Foreign Exchange and Head of Global Markets Europe for Deutsche Bank AG, based in London. During his career he has also been based in New York and Sydney. Mr Herron is a Chartered Accountant, having qualified while working for Price Waterhouse early in his career. He has also served on the boards of a number of private equity firms.
George Ruul - CEO
George is the inventor of the Netfira technology and has been responsible for software development in the company since he started it in 2003. He has extensive knowledge of small and medium business operations gained during his 30 years developing accounting and inventory software, including founding Ruling Software whose AutoMech automotive management program is a market leader throughout Australia and Singapore. George is very active in global developer communities to keep abreast of a rapidly changing market and so bring ongoing innovation to Netfira.
Alf Goebel - Chief Marketing Officer
Alf is a seasoned executive in the enterprise software industry with a record of leading small and large companies through strategic business development, alliance building, marketing, sales, and tactical execution. Most recently, he was Vice President of Global Channel at MSC Software, a leading provider of integrated enterprise simulation solutions. Before that, he was CEO of Software AG US, and held Vice President positions at BDNA, an IT asset management firm, and Unisys.
Philippe Whillier - Chief Technology Officer
Phillip has been involved in the Netfira technology development since the company's inception and has written over one million lines of code for the products. He has designed and developed a number of business software applications and has extensive knowledge of Internet and database design elements.
Reinald Schneller – Vice President, Sales
Reinald has an extensive background in business development, sales, alliances, and channels in domestic and international markets. He was previously Director of Americas Channels for MSC Software, a global provider of integrated enterprise simulation solutions. Before that, he was with Hewlett Packard for seventeen years, in various positions including Director of Sales, Worldwide Partner Programs and Global Alliances for the HP OpenView Software Business.
Jay Hennock –Vice President, ANZ
Jay has worked in corporate banking and corporate advisory with Citibank and Bank of America. In 1991 he co-founded Access Gaming Systems, which had licensees throughout Europe and Asia and he sold his shareholding to International Game Technology in 1999. Jay has advised numerous technology companies over the past 10 years and is a founding shareholder of www.rsvp.com.au and www.nuontherapetuics.com.